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Product Marketing Specialist

We’re on an amazing journey with our Insight products. Today, they are used by 2000+ organisations in over 80+ countries including customers like NASA, Spotify, Porsche, Intel, Google and Disney. 

Join our team!

Are you a brilliant writer? Do you understand and love the digital marketing landscape? Do you have experience with the B2B software industry? If you are a tech-savvy product marketer who can create impactful messages, we want to meet you!

As Product Marketing Specialist, you will be responsible for the positioning and messaging of our products in different verticals. 

The ideal candidate is a skilled product marketer who possesses a technical and business background. In other words, you have demonstrated ability to simplify complex concepts and articulate uniquely differentiated value propositions to both technical and business audiences.

In this role, you will work closely with the Product and Sales teams in order to:

  • Understand the technical power of our software and the value it brings to businesses - ultimately helping to create the value proposition messaging for each target market 
  • Exchange with partners and customers, for example through a customer testimonial program, to generate case studies for the blog and grasp the value generated for clients 
  • Deliver compelling messages through our website, marketplace, social media, partner network and other demand generation tactics
  • Ensure content helps fuel our SEO and other marketing initiatives
  • Create collaterals to support the sales efforts of our team and partners, including presentations, sales sheets, case studies, videos, webinars, etc.
  • Promote the release of new features and products.

Simply put, this role is all about (1) understanding a powerful software from a technical perspective, (2) translating this power into compelling sales and marketing messages, and (3) disseminating these messages through various formats and channels.


• Bachelor’s degree or equivalent work experience.

• 2-3 years experience in product marketing for B2B and/or tech companies

• Strong writing, SEO and editing skills

• Excellent command of English and Swedish in writing and speaking

• Experience with CMS, Google Analytics and MOZ

• Previous experience with HubSpot is a plus

• Creative and effective

• Excellent communications skills

• Able to work autonomously as well as within a team setting

More about Riada

Our offices are open, highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, five paid volunteer days a year for your favourite cause, plenty of food and beverages, social events, ergonomic workstations and more.

Additional Information

To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, or disability status. On the contrary, diversity is what makes us stronger.


Or, know someone who would be a perfect fit? Let them know!


Vasagatan 36
11120 Stockholm Directions tommy.nordahl@riada.se +46 8 733 31 25

We love committed and motivated people who love to learn more and want to share their amazing skills.


Freedom, initiative and dedication characterize our culture. To put it simple, we have fun together!

Already working at Riada?

Let’s recruit together and find your next colleague.

  • Amir Ghaemian
  • Anders Lantz
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  • Andrés Santamaria
  • Björn Gullander
  • Björn Malmström
  • Camilla Sandberg
  • Carl Fridman
  • Christian Johansson

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