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I strive to be a passionate and inclusive leader who engages through understandable and reachable goals. I am also a fan of pragmatic and continuous change and enjoy having innovative and creative individuals around. The Riada team brings the perfect mix of this for me.

Understand business through data (business analytics)  is what I have done for the last 15 years or so, in the exploration of IT and digitalization of teams, organisations and larger corps. The business model of consulting, partner values and CXO level sales is my homebase and where I like to operate. Some of my previous roles are Business Consultant, Sales manager, Consultant manager and Operations manager at IT services companies, global and local. 

When not working I spend time with my teens at home, play music (jazz sax and sing) or take long runs or walks in the nature. And adventurous trips to warmer latitudes is always on the bucket list.

sofia.smedshammar@riada.se

+46702530034

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